Businesses Don’t Grow.
People Do.

Your company is operating at 40% of its potential—not because of strategy or market conditions but because of limiting beliefs. We don’t push harder. We unlimit.

Stop Pushing. Start Unlimiting.

Unlimiting Co. is not a consultancy. It’s not a coaching firm. It’s a new way of growing a business—by growing every person inside of it.

You’ve caught yourself lowering your ambitions. Setting “realistic” goals. Accepting that growth has to be a constant struggle.

But here’s the truth: Your business isn’t struggling because of your competitors or your market. It’s struggling because everyone—including you—is operating with limiting beliefs about what is possible.

These invisible barriers silently dictate what’s “realistic” for your company. And when you push harder without addressing these beliefs, you don’t get breakthrough growth.
You get friction. Exhaustion. Resistance.

The business you want will not come from pushing harder.
It will come from unlimiting.

Two circles illustrating a concept; a small black circle labeled "Self-Imposed Limits" above a larger black circle with a red border labeled "Your Unlimited Potential."

Real Results

Imagine a company where…

  • Your vision expands beyond what you once thought possible

  • Your team doesn't just execute—they lead and innovate without prompting

  • People celebrate breakthroughs as eagerly as results

  • Growth feels effortless instead of exhausting

  • Everyone is aligned toward a future so ambitious it demands evolution


This isn't just possible—it's inevitable when you remove the invisible barriers holding everyone back.

The Unlimiting Formula: Unlocking True Business Potential

Our process is built on a simple but powerful equation:

Individual Beliefs (IB) × Team Dynamics (TD) × Strategic Direction (SD)
= Unlimited Business Potential (UBP)

  • Individual Beliefs (IB)

    Every leader and team member carries internal barriers that limit what they believe is possible. We help identify and shatter these beliefs, unlocking new levels of potential.

  • Team Dynamics (TD)

    When individuals expand their thinking, teams begin to collaborate in new ways. Resistance drops. Execution accelerates. Growth becomes the natural outcome.

  • Strategic Direction (SD)

    With an unlimiting mindset, the company’s strategy can expand to match its potential. We help leaders design and communicate a vision that feels impossible today but inevitable tomorrow.

When all three align, the ceiling on your company disappears. Because the business growth you’ve been chasing exists beyond the comfort zone you don’t even realize you’ve built. The question is: Are you ready to unlimit?  

Two ways to unlimit your business

Unlimiting starts with your leadership team and then expands to transform your entire company. In 6 weeks, you unlimit your strategy and leaders—then you’re ready to unlock everyone.

START HERE: UNLIMIT YOUR LEADERSHIP TEAM

The 6-Week Leadership Unlimiting Intensive

Unlock the full potential of your leadership team and set a bold, unlimiting strategy for the future.

GO ALL IN: UNLIMIT YOUR ENTIRE COMPANY

6-Month Full Company Transformation

Take your entire organization through the Unlimiting process for company-wide breakthrough growth.

Ready to transform your organization?

This isn’t another strategy session. This is about removing the real barriers stopping your growth.

Kind words from unlimited companies

  • Unlimiting Co. propelled our company forward in ways we never thought possible.

    Within 30 days, Unlimiting Co. transformed how we marketed and sold our software by helping us break through our limiting beliefs about what was possible. Within 6 months, we closed four massive new clients that put our startup into profitability for the first time in 4 years. Our time with Unlimiting Co. was the single best investment we've ever made in the five-year history of this company.

    – Meagan Zeman, Founder, Enroute

  • Building a business is awesome! Running a grown-up business feels impossible—until it doesn't.

    How do you generate buy-in internally? When do you hire the right people? What do you invest in now to generate long-term return? These questions used to paralyze me. Unlimiting Co.'s approach transformed not just my business, but how I see myself as a leader. They didn't tell me what to do—they helped me break through the limitations I didn't even know I had.

    – Sharon Soliday, CEO, The Hello Foundation

  • Unlimiting Co. helped me shine a floodlight on the beliefs that I had (and that my team had) that were holding us back.

    Once you see it, you can’t unsee it… but you can change it. Howard helped us do that. Once you see it, you can’t unsee it… but you can change it. Unlimiting Co. helped us do exactly that. It’s a much-needed fresh approach to business growth.

    – Richard Mulholland, Founder, Missing Link

  • Unlimiting Co. is our secret weapon.

    I engaged Unlimiting Co. to transform three different businesses I owned. Within 12 months, their systematic approach to unlimiting our beliefs and aligning our strategy helped double the revenue across all three companies while decreasing expenses. Their work culminated in the sale of 2 of those businesses for my asking price, paid upfront and without an earn-out—an outcome I previously thought impossible.

    – Wayde Elliott, CEO and Founder, Store It Inc.